Website Redesign for the Master’s Degree in Product Service System Design

In preparation of the 20th-anniversary celebrations of the Master’s Degree in Product Service System Design, the website underwent a complete redesign, aligned with the updated Politecnico di Milano brand identity guidelines by Sketchin.

The project included a thorough revision of the information architecture and the content strategy to meet the needs of diverse user groups.

My role

I was responsible for the entire redesign process, working closely with the Master’s Degree coordinator to ensure the website aligned with the program’s vision and communication objectives. Throughout the development, I sought frequent validation by presenting prototypes to fellow students, whose feedback helped refine the user experience and ensure clarity for the site’s diverse audience.

To balance flexibility and ease of use, we opted for Webflow as the platform for the redesign. Webflow allowed us to create a visually striking website while ensuring that editors with no technical background could easily manage and update the content.

The final result is a modern, user-friendly website that effectively showcases the program’s strengths, offering a detailed overview of its structure, themes, and student projects. It also provides a platform that can evolve with the program, ensuring long-term usability and relevance.

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